![]() The company’s CEO, Sam Mathews, sees Formula One as an inspiration in fact he made Nick Fry, the former CEO of the Mercedes AMG Formula One team, the company’s head of commercial strategy. The esports organization is building a lifestyle brand that is synonymous with gaming excellence while selling every aspect of it: Its stable of professional esports players win championships in massively popular games ranging from League of Legends to CS:Go, while using Fnatic’s line of performance gaming equipment (keyboards, mice, chairs) and wearing the company’s co-branded apparel and accessories, which it makes in partnership with fashion houses like Gucci. Fnaticįor upgrading esports teams into elite status This year one such blockchain-encrypted video, also known as a “moment”, of the Milwaukee Bucks power forward Giannis Antetokounmpo charging to the basket, sold from one collector to another for $1,999. The game offers a blockchain twist on sports cards collectibles, by allowing users to buy, collect, and trade video-clip “packets” of top NBA players and moments-pointing toward a new future for sports memorabilia. The blockchain-based game developer behind CryptoKitties launched NBA Top Shot, a blockchain-based collectible game, in 2020. Meanwhile an AI-dedicated processing core finds shortcuts and workarounds to speed the process up to game-appropriate speeds. NVIDIA’s RTX 30 series graphics chips close the quality gap between games and movies using a supremely clever chip design that combines traditional graphics processing with ray-tracing, a computationally intense process that can simulate how light beams reflect and refract off smoke, shimmering water, or high-sheen chrome. Movie studios can spend weeks rendering each shadow and reflection in a given frame with intense attention to realism and detail games have to render graphics on the fly, some 60 times every second, as the player moves through virtual space. Graphics in video games have always lagged behind Hollywood CGI for a simple reason: time. Nvidiaįor enabling auteurs with cinematic graphics For more on why Sony Interactive Entertainment is a 2021 Most Innovative Company, click here. Meanwhile, Dreams, a game developed by Media Molecule (another Sony entity) makes it possible for players to crate anything from games to gadgets to puzzles and paintings with the title’s game-making toolbox and social network. Games like Last of Us Part II, developed by Sony subsidiary Naughty Dog, added accessibility options to make the game playable and fun for players of any ability level, including those who are partially or fully blind (sonar-like pings relay the approach of menacing zombies). Its next generation console, the PlayStation 5, employs top-notch graphics processors that enhance how the game looks, its new controller employs haptic technology that changes how the game feels-making it possible for players to distinguish between the touch of a sandy surface versus a shiny metallic one. Long the gaming industry’s paragon of polish and ingenuity, Sony’s gaming division burnished its reputation with new hardware and software in 2020 that built on what games can do-and who can play them. For more on why Microsoft is a 2021 Most Innovative Company, click here. In September, the company announced they paid $7.5 billion to acquire Zenimax Media, bringing games franchises like Elder Scrolls, Fallout, and Doom in house. A feature called Smart Delivery upgrades games automatically and installs them on the owner’s new console-ready to resume play at the moment a player left off. Subscribers to Game Pass, Microsoft’s “Netflix for Games,” can now play over 100 Xbox games from any Android-powered mobile phone or tablet by tapping into the company’s xCloud streaming service. Games on the Xbox Series X load faster than ever thanks to a screaming-fast solid state drive. In the past year, the software giant didn’t just launch its next-generation console, the Xbox Series X, it upgraded infrastructure, introduced new services, and made a sizable acquisition to bring its vision of gaming ubiquity closer to reality. The company aims to empower Xbox fans to play any game, on any device, anywhere, anytime. Microsoft is increasingly becoming the everyman’s gaming system. For subscribing to an anywhere, anytime gaming lifestyle
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